“Never attack people for their beliefs or make them feel insecure about their intelligence, or goodness—that will only strengthen their defensiveness; and make your task impossible. Make them feel that by doing what you want, they are being noble, and altruistic. The ultimate lure, learn to tame your own stubborn nature and free your mind from its defensive and closed positions. Unleashing your creative powers. ” Robert Greene, Chapter 7, page 172